About Paralelo79
WE BUILD THE UNIMAGINABLE
Since 2019. 250+ structures. One mission — put your structure where it cannot be ignored, and keep it standing.
Our story
BORN IN PANAMA. BUILT FOR THE REGION.
Paralelo 79 started in 2019 with small maintenance jobs and banner installations. We had no shortcuts — only the discipline to finish every job properly and the willingness to take on the work others turned down.
Seven years later we are certified contractors for JCDecaux Latam, executing a significant share of their field operations in Panama. Today our work covers: • Installation, relocation and dismantling of billboard and unipole structures • Complete site preparation, foundations and land adjustments • Advertising installations at Tocumen International Airport, major corridors and premier shopping malls • Structural maintenance of pedestrian bridges and urban furniture • Strict occupational safety standards, executed alongside licensed professionals
We are grateful to every client and partner who has been part of this journey. We are only getting started.
Seven years building Panama's most trusted outdoor media structures.
The team
People behind the WORK
ALEX SALDAÑA CAMBRA
FOUNDER & CEO
30 years in outdoor media across Latin America. Founded Paralelo79 to bring international execution standards to the Panamanian market.
WALTER SANCHEZ
FIELD COORDINATOR
40 years in outdoor advertising, covering structure maintenance, installation and removal. If it has been built in this market, he has probably worked on it.
LUIS ADCOX MOLINA
CIVIL & STRUCTURAL ENGINEER
Deep foundation testing, structural design and large-scale infrastructure — including canal expansion and marine terminal projects. Every structure we build is calculated, not estimated.
ORLANDO DIAZ
FIELD COORDINATOR
Over 40 years installing and removing advertising structures with cranes and heavy equipment. Leads the rigging operations others avoid.
ANGEL CASTILLO
URBAN FURNITURE MAINTENANCE SPECIALIST
Coordinator of structures and civil works, responsible for the pedestrian bridge and urban furniture inventory.
ENGINEERING FIRST
Every structure is calculated for its real load, wind and site conditions before a crew is dispatched. We don't guess at height.
SAFETY IS NOT A LINE ITEM
Certified crews, licensed equipment and a written safety plan on every job. Nobody goes up until the plan is signed off.
WE FINISH WHAT WE START
The date we commit to is the date you get. When something goes wrong on site, you hear it from us first — not from your client.
LONG-TERM PARTNERSHIPS
Our best client relationships span years, not a single campaign. We invest in understanding your inventory so every decision gets smarter over time.
WORK WITH US
Whether you're building a new structure, maintaining an existing one or taking one down — we have the crew, the equipment and the engineering to make it happen.